What is Creative Design Thinking for Innovation?

DS 86: Proceedings of The Fourth International Conference on Design Creativity,Georgia Institute of Technology, Atlanta, GA, USA

Year: 2016
Editor: Julie Linsey, Maria Yang, and Yukari Nagai
Author: Toshiharu, Taura
Series: ICDC
ISBN: 978-1-904670-82-7

Abstract

In this talk, I am going to discuss the essence of Creative Design Thinking for Innovation. First, I begin by saying that creativity for innovation can be classified into two types: the nine-dots-problem type and the synthetic type. I will be focusing on the latter. Second, I provide an outline of synthesis in the design thinking process by referring to the two-concept combining process in design thinking. Third, I discuss the origin of synthesis by arguing that intuition is key to process of synthesis. Finally, I summarize by saying that Creative Design Thinking for Innovation is closely related to notions of synthesis and intuition.