Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
The attentional capture of colour in visual interface design: a controlled-environment study
Andersen, Emil; Maier, Anja
Type:
Year:
2017
Editor:
Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author:
Series:
ICED
Institution:
Technical University of Denmark, Denmark
Section:
Human Behaviour in Design
Page(s):
519-528
ISBN:
978-1-904670-96-4
ISSN:
2220-4342
Abstract:
The use of colour is an integral component in visual interface design for creating separation between objects and for conveying meaning. It has previously been established that colours can be separated in a hierarchy of primary colours and secondary colours, and that colours are consistently associated with specific mood tones. However, it has thus far not been investigated whether these two factors, which we refer to as the perception-primacy and emotion-conveyance, are associated with attentional capture in a congruent manner. To investigate this, we conducted a visual search task study in a controlled environment, in which 11 participants scanned a 20 item display for a coloured target amongst coloured distractors. We found evidence to support that primary colours capture attention significantly more than secondary colours, and inconclusive evidence that colours convey their meaning at a sufficiently early level of processing to influence attention. We end by discussing implications of our results for design practice and research in psychology.
Keywords:
