Investigating the relationship between customer emotions and sportsbike aesthetics

DS 87-8 Proceedings of the 21st International Conference on Engineering Design (ICED 17) Vol 8: Human Behaviour in Design, Vancouver, Canada, 21-25.08.2017

Year: 2017
Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author: Mamo, James; Farrugia, Philip; Sant, Tonio
Series: ICED
Institution: University of Malta, Malta
Section: Human Behaviour in Design
Page(s): 299-307
ISBN: 978-1-904670-96-4
ISSN: 2220-4342


When designing a sportsbike, design engineers need to adopt a multidisciplinary approach to develop a product which is aesthetically pleasing as well as aerodynamically optimised as possible. The objective of this research is to investigate the emotions experienced by motorcycle enthusiasts when looking at sportsbike designs. For this study, a literature review was carried out and an online questionnaire was designed with the expert input of two psychologists. The main part of the questionnaire consisted of eight motorcycle images together with a set of Emocards. The results were analysed and verified by using statistical methods. The outcomes of this study can be used to formulate a set of guidelines which can be implemented in a Knowledge Intensive Computer Aided Design (KI-CAD) system.

Keywords: Emotional design, Human behaviour in design, User centred design


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