Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Educating entrepreneurs in practical methods with design practices as a guide
Lynch, Matthew Patrick James; Steinert, Martin; Andersson, Gunnar
Type:
Year:
2016
Editor:
Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas
Author:
Series:
NordDESIGN
Institution:
NTNU
Section:
Educational Perspectives
Page(s):
158-167
ISBN:
978-1-904670-80-3
Abstract:
This paper argues for the incorporation of design principles into entrepreneurship education. The paper makes the case that design as a topic is analogous to entrepreneurship. The paper starts by discussing entrepreneurship as a topic and expanding on how traditional methods of teaching entrepreneurship are no longer appropriate. It then sets out to discuss the general underlying principles behind design methods. In the discussion the paper expands on how design based tools can be used to encourage students of entrepreneurship to find potential customer’s needs, prototype businesses and evolve their thinking around potential opportunities. The article aims to build on a trend of incorporating design methods into entrepreneurship by adding to the discussion around methods that are appropriate for teaching entrepreneurship.
Keywords:
