Educating entrepreneurs in practical methods with design practices as a guide
DS 85-2: Proceedings of NordDesign 2016, Volume 2, Trondheim, Norway, 10th - 12th August 2016
Year: 2016
Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas
Author: Lynch, Matthew Patrick James; Steinert, Martin; Andersson, Gunnar
Series: NordDESIGN
Institution: NTNU
Section: Educational Perspectives
Page(s): 158-167
ISBN: 978-1-904670-80-3
Abstract
This paper argues for the incorporation of design principles into entrepreneurship education. The paper makes the case that design as a topic is analogous to entrepreneurship. The paper starts by discussing entrepreneurship as a topic and expanding on how traditional methods of teaching entrepreneurship are no longer appropriate. It then sets out to discuss the general underlying principles behind design methods. In the discussion the paper expands on how design based tools can be used to encourage students of entrepreneurship to find potential customer’s needs, prototype businesses and evolve their thinking around potential opportunities. The article aims to build on a trend of incorporating design methods into entrepreneurship by adding to the discussion around methods that are appropriate for teaching entrepreneurship.
Keywords: Self-efficacy, entrepreneurship, education