DESIGNING WITH STAKEHOLDERS DURING SOCIAL INNOVATION PROJECTS: A MAPPING AND ANALYSIS TOOL

DS 83: Proceedings of the 18th International Conference on Engineering and Product Design Education (E&PDE16), Design Education: Collaboration and Cross-Disciplinarity, Aalborg, Denmark, 8th-9th September 2016

Year: 2016
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Christian Tollestrup, Kaare Eriksen, Nis Ovesen
Author: Knowles, Hannah; Spencee, Nicholas
Series: E&PDE
Institution: 1NHS, Business Services Authority, UK, 2Northumbria University, UK
Section: Diversity
Page(s): 682-687
ISBN: 978-1-904670-62-9

Abstract

During co-innovation projects multiple agencies, organizations, internal and external groups, and
communities collaborate in a complex situation to develop mutual value and social improvement.
During these projects it is important that the project community is able to conceptualise the network
that they rely upon and impact. Established network mapping and analysis practices and tools are
objective and evaluative in nature and do not support mapping that is generative, undertaken as a
community and explorative. This research sought to address that challenge and answer the question:
what re-usable technique, with scripted procedures, supports generative stakeholder analysis and
supports the principle of an empathic project community?
Students and academics, during a series of social improvement projects, following a design-led
multidisciplinary innovation process within which a dynamic stakeholder mapping tool has been
developed. This research reports on the tool’s iterative development and evaluation. The research
established a successful procedure for stakeholder mapping which demonstrated that involving
stakeholders in the identification and analysis process allows for a deep and rich stakeholder map to
emerge that is focused upon individuals and reciprocal perspectives.

Keywords: Stakeholder Mapping, Co-innovation, Design-led, Deep empathy.

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