USER-CENTRED APPROACH FOR PRODUCT-SERVICE DESIGN USING VIRTUAL MOCK-UPS
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Peruzzini M., Marilungo E.
Section: HUMAN BEHAVIOUR AND DESIGN
Product-Service System (PSS) allows creating new business opportunities for companies, but also new challenges. The research defines a user-centred design methodology for PSS, which includes user-centred practices to investigate the users’ needs and virtual prototyping to create immersive and interactive virtual mock-ups able to simulate the product-service behaviours for the evaluation of the user experience. An industrial case study is presented and the benefits in respect to traditional methods are demonstrated.