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MANAGING USER EXPERIENCE DESIGN: THE ROLE OF A "STORYKEEPER"

MANAGING USER EXPERIENCE DESIGN: THE ROLE OF A "STORYKEEPER"

Year: 2016

Section: HUMAN BEHAVIOUR AND DESIGN

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Michailidou I., Lindemann U.

Series: DESIGN

Section: HUMAN BEHAVIOUR AND DESIGN

Pages: 1773-1782

Abstract

Particularities of user experience-UX highlight the need for effective management using special skills. A gatekeeper of experience should cope with quality requirements, user-centred methods and multidisciplinary teams, while influencing decision-making. Based on literature, experiences from an industrial project and a small empirical study, we identify the need for establishing the role of storykeeper and make a proposal for its description. A storykeeper´s main task is ensuring successful UX design. Required is a unique combination of manager, requirements enginner and design thinker skills

Keywords: user experience, user experience management, design thinking

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ds endorsed conferenceDESIGN 2016 - 14th International Design Conference

DESIGN 2016 - 14th International Design ConferenceThe DESIGN Conference programme offers broad exchange possibilities to researchers and practitioners, strategic decision makers, managers, design and engineering professionals, national or regional agencies or governmental bodies. The goal of DESIGN Conference is to bring together researchers and practitioners who have worked on or thought about engineering and industrial design from a variety of perspectives, disciplines, and fields: engineering, aesthetics, ergonomics, psychology, sociology...

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