MANAGING USER EXPERIENCE DESIGN: THE ROLE OF A "STORYKEEPER"
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Michailidou, I.; Lindemann, U.
Section: HUMAN BEHAVIOUR AND DESIGN
Particularities of user experience-UX highlight the need for effective management using special skills. A gatekeeper of experience should cope with quality requirements, user-centred methods and multidisciplinary teams, while influencing decision-making. Based on literature, experiences from an industrial project and a small empirical study, we identify the need for establishing the role of storykeeper and make a proposal for its description. A storykeeper´s main task is ensuring successful UX design. Required is a unique combination of manager, requirements enginner and design thinker skills