MORPHIX: AN EVOLUTIONARY WAY TO SUPPORT CONCEPTUAL DESIGN
In this paper we introduce Morphix, a framework to support the conceptual design by combining the morphological box and the Autogenetic Design Theory using a Genetic Algorithm, to reduce the risk of missing a good solution while using a morphological box. Morphix generates concepts and the designer rates the proposed concepts by predefined or custom evaluation criteria. The framework was applied in different use cases. We found that the application of Morphix supports thinking "out of the box" and getting new insights on the product since the genetic algorithm regards the whole solution space.