Managing Design in High GrowthManufacturing Industry

A-DEWS 2015: Design Engineering in the Context of Asia, Asian Design Engineering workshop, 29th - 30th October 2015, The Hong Kong Polytechnic University

Year: 2015
Author: Xihui, Liu
Institution: School of DesignThe Hong Kong Polytechnic UniversityHong Kong
Section: Design for Business
Page(s): 100-105

Abstract

How to manage design efficiently in manufacturing industry is not a new topic. However, current knowledge system is built on western experience, which is in developed economics and cradle for design management concepts. In those developing countries, with young and high growth economics, manufacturers have to learn and adapt to local context to survive in fierce competition. Their distinguished performance on managing design is disclosed in this paper. Based on it, two layers of managing design is discovered. Usually, manufacturers focus on building design ability via investment in visible factors, while neglect invisible factors, which will determine strategy and sustainability of design.

Keywords: design capacity; design competitiveness; design management; manufacturing industry