Creativity on demand
Editor: Assoc. Prof. Poul Kyvsgaard Hansen, Professor John Rasmussen, Assoc. Prof. Kaj A. Jřrgensen, Assoc. Prof. Christian Tollestrup
Author: Charlotta Linse, Anna Jerbrant and Mats Engwall
Institution: 1: Aalborg University, Denmark; 2: Design Society, United Kingdom
The purpose of this paper is to analyze how designers perceive that managerial structures affect creativity and efficiency in the design work. The findings indicate that the designers think their creativity is enhanced rather than hindered when each step of the design process has a standardized purpose of what should be achieved.