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Papers

THE MATERIALITY OF COLOUR IN DESIGN EDUCATION: FUNCTIONAL CODES AND CULTURAL CONTEXT

THE MATERIALITY OF COLOUR IN DESIGN EDUCATION: FUNCTIONAL CODES AND CULTURAL CONTEXT

Year: 2015

Section: Problem Based Learning

Editor: Guy Bingham, Darren Southee, John McCardle, Ahmed Kovacevic, Erik Bohemia, Brian Parkinson

Author: Arild Berg

Series: E&PDE

Institution: Oslo and Akershus University College of Applied Sciences, Norway

Section: Problem Based Learning

Pages: 530-535

ISBN: 978-1-904670-62-9

Abstract

Colour competence is often seen as a basic knowledge introduced in the early stage of product design
education. A knowledge gap was identified that required more advanced learning outcomes for colour
in curriculums of product design education at master levels. How can colour knowledge in product
design contribute to corporate social responsibility? This was explored through a case study approach.
The first case study was a master student’s development of various bottle-green glass lamps in
collaboration with the glass industry. The second case was the development of shades of blue in a
ceramic colour surface used in public art in a chapel of rest. The third case was the use of signal
yellow colour to demonstrate interface areas in an offshore context in the oil industry. The
implementation of all solutions concerned both technical challenges and people’s emotional
experiences of what was meaningful in each context. The learning outcomes of the study were an
expanded understanding of how colour can be substantial in certain contexts. The first was that
knowledge about technical premises in materials was needed to design colour surfaces. The second
was that ethnographic competence was needed to analyse possible emotional experiences of colour in
various cultures. The third was that competence in product semantics is needed to implement a
coherent use of colour as indexical signs in health, environment, and safety.

Keywords: Colour technology, ethnographic methods, corporate social responsibility CSR, master education.

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ds conference17th International Conference on Engineering and Product Design Education (E&PDE15), 3-4th September 2015, Loughborough University Design School, UK

The 17th International Conference on Engineering and product Design Education will be hosted by the Loughborough University Design School in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference will bring together representatives from Education, Design Practice, Industry and Government agencies that have an interest in developing new approaches and direction in Design Education. The conference...

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Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

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SIG Workshop - March 2013