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INCREASING THE ENTREPRENEURIAL SUCCESS OF DESIGN SCHOOL SPIN-OUTS

INCREASING THE ENTREPRENEURIAL SUCCESS
OF DESIGN SCHOOL SPIN-OUTS

Year: 2015

Section: Collaboration

Editor: Guy Bingham, Darren Southee, John McCardle, Ahmed Kovacevic, Erik Bohemia, Brian Parkinson

Author: Niall Deloughry (1), Renee Wever (2)

Series: E&PDE

Institution: 1University of Limerick, Ireland, 2TU Delft

Section: Collaboration

Pages: 081-086

ISBN: 978-1-904670-62-9

Abstract

Universities and Design schools prepare graduates in the principles of product development, through bachelor’s courses in Product/Industrial design and Business. Through the course of a typical design school education the graduate will have developed skills in research, idea generation and design thinking methodologies to support the development of Final year project (FYP). The business school graduate will similarly undertake a FYP to showcase the accumulated skills from the degree course. The typical FYP will produce the first embodiment or business plan of the new design/business proposal, expressed through the academic requirements of the design/business school. The requirement at undergraduate level generally does not include preparation for spin-out albeit many projects may embody many the characteristic developments necessary. This research will trace the project development stages from initial briefing towards spin-out, focussing on the study of entrepreneurial methodologies and philosophies as observed through case-studies projects from business school, design school and entrepreneurs independent of college structures. The focus of the research will be to discern the characteristic philosophies and methodologies with particular interest in ‘causal’ and ‘effectual’ thinking as observed in the development process.

Keywords: Causation, Effectuation, spin-out

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ds conference17th International Conference on Engineering and Product Design Education (E&PDE15), 3-4th September 2015, Loughborough University Design School, UK

The 17th International Conference on Engineering and product Design Education will be hosted by the Loughborough University Design School in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference will bring together representatives from Education, Design Practice, Industry and Government agencies that have an interest in developing new approaches and direction in Design Education. The conference...

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Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

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Keywords
Design 2010