DS 80-11 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 11:Human Behaviour in Design, Design Education; Milan, Italy, 27-30.07.15

Year: 2015
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco Cantamessa, Dorian Marjanovic, Monica Bordegoni
Author: Heck, Johannes; Steinert, Martin; Meboldt, Mirko
Series: ICED
Institution: 1: ETH Zurich, Switzerland; 2: NTNU, Norway
Section: Human Behaviour in Design, Design Education
Page(s): 133-142
ISBN: 978-1-904670-74-2
ISSN: 2220-4334


There are at least two different perspectives on iterations in product development processes (PDP), a negatively connoted management perspective and a positively connoted engineering perspective. This paper aims at revealing more about both perspectives on iterations in early phases of product development, and to provide hints about the impact these iterations might cause. In an explorative study with eight organisations, we observe their earliest phase of new product development during their participation in ideation workshops. So far, the differences of both perspectives seem to be smaller than expected. With research being ongoing, the ideation space at Thun castle functions as a learning lab and seems to be a promising research platform for further studies.

Keywords: Innovation, New Product Development, Early Design Phases, Iteration, Prototyping And Testing


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