Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

THE ROLE OF AMBIGUITY AND DISCREPANCY IN EARLY PHASES OF INNOVATION

Laursen, Linda Nhu; Tollestrup, Christian


Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Francesca Montagna
Author:
Series:
ICED
Institution:
Aalborg University, Denmark
Section:
Innovation and Creativity
Page(s):
081-090
ISBN:
978-1-904670-71-1
ISSN:
2220-4334
Abstract:
Innovation literature mainly focuses on eliminating ambiguity and discrepancy from the early phases of innovation. This study questions this implicit assumption, as it may provide an oversimplified view on, how to attain proficiency. Instead of narrowly focusing on reducing ambiguity and discrepancy, we seek to understand if it might be there for a reason. Through a laboratory experiment, we propose ambiguity and discrepancy actually have a function in concept development. Accordingly the paper contributes with a better understanding of, the role ambiguity and discrepancy as triggers of sense making in conceptualisation in the early phases of innovation.
Keywords:

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