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ICED 11
Papers

INSPIRATIONAL DESIGN BRIEFING PERFORMANCE

INSPIRATIONAL DESIGN BRIEFING PERFORMANCE

Year: 2015

Section: Innovation and Creativity

Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Francesca Montagna

Author: Petersen, Søren Ingomar; Joo, Jaewoo; Takahashi, Shelley

Series: ICED

Institution: ingomar & ingomar - consulting, United States of America

Section: Innovation and Creativity

Pages: 371-378

ISBN: 978-1-904670-71-1

ISSN: 2220-4334

Abstract

Design briefs provide the legal as well as inspirational basis for a design project’s direction, design and development. The content of briefs has adapted to changing management practices, however, until now, no concerted effort has been made to make a brief that improves design team performance. We introduce the Inspirational Design Brief, by first describing the development of the approach, reviewing not only academic papers but also a wide variety of professional design briefs from industry and industry-sponsored projects. Next, we clarify the Inspirational Design Brief’s role in bridging business and design; demonstrating with empirical evidence that the Inspirational Design Briefing outperforms current practices and discusses how Inspirational Design Briefings can align with the conventional design process in theory and practice. Finally, we offer suggestions as to how design briefs can be utilized in other business domains, such as the artistic fields and startups.

Keywords: Conceptual Design, Brief, Metrics, Performance

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The registration for ICED15 is open. The theme of the conference is DESIGN FOR LIFE - Design for Contended Life, Design for healthy Life, Design for Sustainable Life For Full conference information about this important Design Society event go to http://iced2015.org/ See you in Milan!...

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