Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

A TOOL FOR FACILITATING SEMANTIC REFRAMING OF SERVICE DESIGN INSIGHT DISCOVERY

Yuan, Soe-Tsyr Daphne; Hsieh, Pei-Kang


Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Frederico Rotini
Author:
Series:
ICED
Institution:
National Chengchi University, Taiwan
Section:
Product Modularisation, Product Architecture, Systems Engineering, Product Service Systems
Page(s):
259-270
ISBN:
978-1-904670-70-4
ISSN:
2220-4334
Abstract:
Developing a desirable service requires in-depth understanding of customers. However, in the past, discovering insights from customers has usually depended on designers experiences. It is hard for novice designers and designers at enterprises with G-D logic mindsets to do this well. A partial solution rests on challenging the core design practices of reframing and frame creation. However, it is rare to see how these framing design activities can be supported and analyzed by relevant tools. In this study, we present an IT-based tool with commonsense knowledge in ConceptNet to facilitate a variety of association reasoning methods in the reframing and frame creation process of service design insight discovery. We also propose the concept of insight depth to serve as a metric for measuring the influential extent of insights. This study ends up with an exploration of how the quality of the reframing and frame creation process can be improved for experienced and novice designers when supported by our tool.
Keywords:

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