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Papers

Test Results of Practical Value-Centric Business Development Methodology

Test Results of Practical Value-Centric Business Development Methodology

Year: 2014

Section: Management and organization of design and development

Editor: Miko Laakso, Kalevi Ekman

Author: Merili Randmaa (1), Tauno Otto (1), Thomas J. Howard (2)

Series: NordDESIGN

Institution: 1: Tallinn University of Technology, Estonia; 2: Technical University of Denmark, Denmark

Section: Management and organization of design and development

Pages: 642-651

ISBN: 978-1-904670-58-2

Abstract

Design and the creativity and innovation involved in it are “living things moving in a field.” By limiting their movements, they may be described with greater accuracy, but their natural movements then slip away from the scope of such delineation [1]. It is a challenge to give valuable suggestions to an organic system. Current research has been done on multiple levels in order to gain an understanding of value-centric design from practical perspective as well as from theoretical perspective. During first stage (Descriptive Study 1) of our research we gained practical experience and knowledge from within one construction company [2]. During second stage (Prescriptive Study) we conducted a wide literature review, analysed cases on literature bases and developed a practical methodology for value-centric product, service and business model development [3], [4]. As a last stage of our research (Descriptive Study 2) we test our methodology on 2 case companies from different fields. This article is giving a short overview of test results.

Keywords: Value-centric design; value system; value activity cycle; business development, case study

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ds conferenceNordDesign 2014 at Aalto University Design Factory Espoo, Finland August 27th – 29th 2014

In the area of innovation, design and product development we quite often seem to know that something works in practice, but might lack understanding on the theoretical foundations. Many of the topical issues related to design, development, and innovation that seem to be regarded as “common knowledge” within the industry, are insufficiently founded from the theoretical perspective. On the other hand, results of academic research are often insufficiently disseminated to the industry. We are calling...

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Special Interest Group (SIG)NordDesign

Enhancing a Nordic approach to product development in industry, education and research...

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Keywords
Design Science Journal