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Author: Golnoosh Rasoulifar
Supervisor: Guy Prudhomme
Institution: University of Grenoble
Design of branded products involves consideration of both perceptual aspects of the product
appearance (related to consumers’ evaluation and emotions and the brand values) as well as the
technical and engineering aspects including manufacturing feasibility, performances, and cost. Within
a multidisciplinary design context, product designers and engineering designers need to collaborate
and communicate together to achieve a satisfactory product that is emotionally appealing to the
consumers and is technically performing the intended functions, and is feasible to manufacture.
However, such collaboration between product designers and engineering designers is difficult due to
their different knowledge background, work approaches and responsibilities during the design process.
This research deals with the questions of how to support the communication between product
designers and engineering designers and how to support the integration of the engineering viewpoint
earlier in the design process of branded product. Proposition and evaluation of three potential
approaches to support communication between product designers and engineering designers is
investigated in this research. Likewise an integration approach is proposed following the three steps of
modeling, transforming and integrating the engineering knowledge to design knowledge. The results
of this research contribute to the SKIPPI project, in the development of a software to support idea
generation and the decision-making in the upstream design phase.