Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Personas and Role-Play Help Students (and Designers) Experiencing Reality
van Os, Gerard; van Beurden, Karin
Type:
Year:
2014
Editor:
Erik Bohemia, Arthur Eger, Wouter Eggink, Ahmed Kovacevic, Brian Parkinson, Wessel Wits
Author:
Series:
E&PDE
Institution:
Saxion University of Applied Sciences, Research Centre Design and Technology, The Netherlands
Section:
Reflection on Teaching
Page(s):
657-662
ISBN:
978-1-904670-56-8
Abstract:
Many experienced product designers will recognize this from their starting days in the design world: how to understand the people (e.g. users, customers), environment (e.g. professional, home, outdoors) and problems or needs one has to design for.
This paper explains how we teach design students the necessary awareness and skills to learn and experience reality on their own. The paper explains how we mimic the reality of product design and how qualitative research leads to output like personas and use scenarios. These tools exist for some time, but we made them more practical for both students and designers of products for caregivers in home situations. The paper also explains how a role-playing or experience tool, one of the results of the RAAK-MKB Ontwerpen voor Zorgverleners ("Design for caregivers") project, can be used by students to understand hands-on what it means to be a member of the target group. The tool can also be used by designers to explain to others in the product team the specifics of the target group.
This paper explains how we teach design students the necessary awareness and skills to learn and experience reality on their own. The paper explains how we mimic the reality of product design and how qualitative research leads to output like personas and use scenarios. These tools exist for some time, but we made them more practical for both students and designers of products for caregivers in home situations. The paper also explains how a role-playing or experience tool, one of the results of the RAAK-MKB Ontwerpen voor Zorgverleners ("Design for caregivers") project, can be used by students to understand hands-on what it means to be a member of the target group. The tool can also be used by designers to explain to others in the product team the specifics of the target group.
Keywords:
