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ICED 11
Papers

Personas and Role-Play Help Students (and Designers) Experiencing Reality

Personas and Role-Play Help Students (and Designers) Experiencing Reality

Year: 2014

Section: Reflection on Teaching

Editor: Erik Bohemia, Arthur Eger, Wouter Eggink, Ahmed Kovacevic, Brian Parkinson, Wessel Wits

Author: Gerard van Os, Karin van Beurden

Series: E&PDE

Institution: Saxion University of Applied Sciences, Research Centre Design and Technology, The Netherlands

Section: Reflection on Teaching

Pages: 657-662

ISBN: 978-1-904670-56-8

Abstract

Many experienced product designers will recognize this from their starting days in the design world: how to understand the people (e.g. users, customers), environment (e.g. professional, home, outdoors) and problems or needs one has to design for.
This paper explains how we teach design students the necessary awareness and skills to learn and experience reality on their own. The paper explains how we mimic the reality of product design and how qualitative research leads to output like personas and use scenarios. These tools exist for some time, but we made them more practical for both students and designers of products for caregivers in home situations. The paper also explains how a role-playing or experience tool, one of the results of the RAAK-MKB Ontwerpen voor Zorgverleners ("Design for caregivers") project, can be used by students to understand hands-on what it means to be a member of the target group. The tool can also be used by designers to explain to others in the product team the specifics of the target group.

Keywords: Experience, persona, qualitative research, use scenario, tool, role-play

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ds conferenceE&PDE 2014 16th International conference on Engineering and Product Design

E&PDE 2014 16th International conference on Engineering and Product DesignThe 16th International Conference on Engineering and Product Design Education will be hosted by the Faculty of Engineering Technology of the University of Twente in Enschede, the Netherlands. The conference is organised in partnership with the Design Education Special Interest Group (DESIG) of the Design Society, and the Institution of Engineering Designers (IED). The conference brings together representatives from education, design practice, industry and government agencies that have an interest...

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Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

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Keywords
SIG Workshop - March 2013