Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

MEASURING AESTHETIC IN DESIGN

Khalighy, S.; Green ,G.; Scheepers, C.; Whittet ,C.


Type:
Year:
2014
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author:
Series:
DESIGN
Section:
INDUSTRIAL DESIGN
Page(s):
2083-2094
Abstract:
Measuring aesthetics as a substantial part of design has not been considerably developed yet due to its qualitative nature. This research aims to develop a capable system in order to measure the defined qualities of aesthetics. This process is achieved by conducting design experiments in which eye-tracking technology is used as an objective tool to quantify the major qualities of beauty. The results of the experiments confirm the potential of using this approach in order to reach the ultimate model of aesthetic measurement.
Keywords:

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