MEASURING AESTHETIC IN DESIGN
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Khalighy S., Green G., Scheepers C., Whittet C.
Section: INDUSTRIAL DESIGN
Measuring aesthetics as a substantial part of design has not been considerably developed yet due to its qualitative nature. This research aims to develop a capable system in order to measure the defined qualities of aesthetics. This process is achieved by conducting design experiments in which eye-tracking technology is used as an objective tool to quantify the major qualities of beauty. The results of the experiments confirm the potential of using this approach in order to reach the ultimate model of aesthetic measurement.