VERIFICATION OF QUALITY CRITERIA BY CUSTOMER INTEGRATION
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Section: INDUSTRIAL DESIGN
The design and development of new products targeted at unknown market segments is related to challenges such as uncertainty in regard of customers’ quality demand. For successfully developing new products, companies need to identify product features that determine the product quality as perceived by customers. To this end, customer integration into innovation processes is a valuable approach. In this paper, we introduce a methodology for evaluating quality criteria by customer integration and illustrate the application of the methodology with a single case study in the automobile industry.