SERVICE DESIGN FOR DEATHCARE: SOCIAL INNOVATION THROUGH GAMIFICATION

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Woo ,J.; Choi ,Y.; Jordan ,P.W.
Series: DESIGN
Section: DESIGN PROCESSES
Page(s): 1015-1024

Abstract

The main purpose of the paper is to present a design approach based on a role-playing game through avatars, that explores a new concept of Death Care Service (DCS). In this research, the elements of design and gamification were exploited to change the mindset of death positively for people living the most of life. This research underpinned to trigger design discourse around death in communities as a breakthrough for social problems via a game. DCS is re-defined as a platform to draw people in conversation beyond a communication tool. Hence, the game-based learning can be of value for everyone.

Keywords: death care service, social innovation, gamification, community-based design, storytelling, idea platform

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