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ICED 11
Papers

HOW INTUITION AFFECTS DESIGNERS’ DECISION MAKING: AN INTERVIEW STUDY

HOW INTUITION AFFECTS DESIGNERS’ DECISION MAKING: AN INTERVIEW STUDY

Year: 2014

Section: HUMAN BEHAVIOUR AND DESIGN

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad

Author: Ling T., Xiao Y.G., Badke-Schaub P.G.

Series: DESIGN

Section: HUMAN BEHAVIOUR AND DESIGN

Pages: 537-548

Abstract

This paper focuses on the relations between intuition and decision making within the field of design. The findings are detailed descriptions of when, where and how designers use intuition and how organizations’ environments affect the use of intuition. The results show that no clear boundary is found to entirely separate intuition from rationality. Besides, though intuition is intangible, it is manageable. Furthermore, different types of companies treat intuition differently, which has great impacts on designers.

Keywords: intuition, decision making, designer, interview study

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ds endorsed conferenceDESIGN 2014 - 13th International Design Conference

DESIGN 2014 - 13th International Design ConferenceThe forthcoming DESIGN 2014 Conference will continue to be a great event founded on tradition and excellence. We live in a networked world communicating and exchanging ideas by emails, virtual meetings and social networks. Opportunity to meet colleagues face-to-face, to exchange and share new ideas in implausible discussions, to build a personal network in a direct contact is the invaluable opportunity of DESIGN conference. We invite high-quality submissions for DESIGN 2014 covering substantial,...

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Keywords
Design Science Journal