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Design Science Journal
Papers

Towards a more event-driven NPD process: First experiences with attempts of implementation in the front-end phase

Towards a more event-driven NPD process: First experiences with attempts of implementation in the front-end phase

Year: 2013

Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini

Author: Ringen, Geir (1); Welo, Torgeir (2)

Series: ICED

Institution: 1: Sintef Raufoss Manufacturing, Norway; 2: Norwegian University of Science and Technology, Norway

Pages: 099-108

ISBN: 978-1-904670-44-5

ISSN: 2220-4334

Abstract

The search for effective and reliable innovation processes has concerned companies for decades. Stage-Gate (SG) is one of the most common models employed to structure new product development (NPD) efforts. Despite its popularity along with other efforts made to enhance NPD performance, overall innovation failure rates are still reported high. From the perspective of a NPD team SG is not a process at all, it is essentially a series of checkpoints introduced to ensure compliance between resource allocation and perceived business potential. Therefore, NPD teams need a more dynamic environment, focusing on problem-solving and risk mitigation at a more knowledge-based level. The present paper seeks to establish an event-driven NPD process within existing business processes, and determine its applicability in a real-world case study in a company that develops advanced products. An incremental implementation strategy was chosen, introducing the concept in the front-end of a single project, rather than across the entire company. The first experiences show that team performance is improved across three dimensions: outcome (effectiveness); process (efficiency); execution environment.

Keywords: New product development, stage gate, integration events, execution environment, team performance

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ds conferenceICED13: 19th International Conference on Engineering Design

ICED13: 19th International Conference on Engineering DesignThe 19th International Conference on Engineering Deisgn (ICED13) will for the first time take place in Asia: ICED13 on 19-22 August 2013 at Sungkyunkwan University, Seoul, Korea The ICED13 motto is: "Design for Harmonies" - Harmony of Products and Services - Harmony of Old and New - Harmony of Culture and Technology - Harmony of East and West The conference chair is Prof. Yong Se Kim of the Creative Design Institute at Sungkyunkwan University. Important dates are: Call for Papers:...

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SIG Workshop - March 2013