Design for the BOP and TOP markets: strategies used by the design students
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Jagtap, Santosh; Larsson, Andreas; Hiort, Viktor; Olander, Elin; Warell, Anders; Khadilkar, Pramod
Institution: 1: Lund University, Sweden; 2: Indian Institute of Science, Bangalore, India
Section: Design Education and Business
BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing studentsâ different design skills.