Design for the BOP and TOP markets: strategies used by the design students

DS 76: Proceedings of E&PDE 2013, the 15th International Conference on Engineering and Product Design Education, Dublin, Ireland, 05-06.09.2013

Year: 2013
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Jagtap, Santosh; Larsson, Andreas; Hiort, Viktor; Olander, Elin; Warell, Anders; Khadilkar, Pramod
Series: E&PDE
Institution: 1: Lund University, Sweden; 2: Indian Institute of Science, Bangalore, India
Section: Design Education and Business
Page(s): 524-529
ISBN: 978-1-904670-42-1


BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.

Keywords: Base of the Pyramid (BOP), poverty, design strategies, design education, protocol analysis


Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.