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ICED 11
Papers

Consumer preference estimation from Twitter classification: Validation and uncertainty analysis

Consumer preference estimation from Twitter classification: Validation and uncertainty analysis

Year: 2013

Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini

Author: Stone, Thomas Michael; Choi, Seung-Kyum

Series: ICED

Institution: Georgia Institute of Technology, United States of America

Pages: 457-466

ISBN: 978-1-904670-50-6

ISSN:  2220-4334

Abstract

In recent years, the membership and activity of Twitter, Facebook, blogs, and other user-generate content sites has experience significant growth. Users express their opinions regarding a wide range of topics, including consumer products and services. Thus, these sites have the potential to facilitate product design via the extraction of consumer opinion and sentiment regarding product features. A key challenge is how to appropriately extract consumer preferences from the messages. This challenge is addressed with respect to Twitter using a smartphone case study. Twitter messages regarding particular smartphone attributes are classified according to sentiment: positive, negative, or neutral. This sentiment information is then used to develop an estimate of consumer preference for particular smartphone attributes, such as battery life or screen size. Uncertainty analysis is conducted in order to assess the effects of sentiment classification accuracy. Validation techniques indicate that a revised framework would be useful for predicting consumer decisions and facilitating product design; however refinement in terms of comprehensiveness and accuracy or needed.

Keywords: Decision making, new product development, design theory, sentiment classification, consumer behavior

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ds conferenceICED13: 19th International Conference on Engineering Design

ICED13: 19th International Conference on Engineering DesignThe 19th International Conference on Engineering Deisgn (ICED13) will for the first time take place in Asia: ICED13 on 19-22 August 2013 at Sungkyunkwan University, Seoul, Korea The ICED13 motto is: "Design for Harmonies" - Harmony of Products and Services - Harmony of Old and New - Harmony of Culture and Technology - Harmony of East and West The conference chair is Prof. Yong Se Kim of the Creative Design Institute at Sungkyunkwan University. Important dates are: Call for Papers:...

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Keywords
SIG Workshop - March 2013