Personality bias in user centred design

DS 75-7: Proceedings of the 19th International Conference on Engineering Design (ICED13), Design for Harmonies, Vol.7: Human Behaviour in Design, Seoul, Korea, 19-22.08.2013

Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Roos, John Magnus; Nilsson, Thomas; Wheatley, Ellen
Series: ICED
Institution: 1: Veryday, University of Gothenburg - Centre of Consumer Science; 2: Veryday
Page(s): 031-038
ISBN: 978-1-904670-50-6
ISSN:  2220-4334


Personality theorists divide people along traits as extraversion, agreeableness, conscientiousness, emotional stability and openness. The present study investigates to what degree personality traits of participants in two separate user studies (e.g. craftsmen and high-frequent gamblers) are representative for respective target group of end users. Our findings indicate that some traits are significantly (p

Keywords: Personality, user centred design, inclusive design, research methodology


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