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ICED 11
Papers

Form, Function, Emotion: Designing for the Human Experience

Form, Function, Emotion: Designing for the Human Experience

Year: 2012

Section: Design Education in Practice

Editor: Lyndon Buck, Geert Frateur, William Ion, Chris McMahon, Chris Baelus, Guido De Grande, Stijn Verwulgen

Author: Richard Anthony Elaver

Series: E&PDE

Institution: Appalachian State University, United States of America

Section: Design Education in Practice

Pages: 267-272

ISBN: 978-1-904670-36-0

Abstract

The goal of this paper is to introduce an approach to teaching design as a cultural act of meaning-making. This has the potential benefit of making better-informed participants in the system of design, production, and consumption – creating discerning designers and consumers who are more sensitive to the world of products as artifacts. There is more to the success of a product than how it looks (form), or how it works (function). There is also the more sensitive aspect of how people feel about a product (emotion). While form, function, and emotion can be equally important in design, it is the synergy of the three that is essential to success. It could be argued that the most valuable skill of a designer is the ability to synthesize these diverse needs into cohesive solutions. To do this, it becomes useful to consider products as personalities, and to reflect on the relationships that we (as consumers) have with those personalities. Product personalities are communicated through the form language of product semantics, which involves the selective application of forms that signify desired attributes. In this way, designers are reconstructing meaning from the existing language of cultural forms, communicating with users through a system of non-verbal, and often pre-conscious signs, in order to create products that resonate with consumers.

Keywords: Industrial design, product semantics, emotional design

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ds conferenceE&PDE 2012: 14th International Conference on Engineering and Product Design Education

E&PDE 2012: 14th International Conference on Engineering and Product Design EducationThe 14th International Conference on Engineering and Product Design Education (E&PDE2012) will take place at the Department of Design Sciences, Product Development, Artesis University College Antwerp, 6-7 September 2012 with the theme "Design Education for Future Wellbeing". The conference is a unique opportunity for educators, practitioners, researchers and student in design-related areas to meet and exchange experiences in design education and future wellbeing. Artesis University College is...

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Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

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SIG Workshop - March 2013 - 1