Kinetic Typography Studies Today in Japan
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Lee, J.E.
Section: Design Creativity Methods and Integration
The movement of Western Kinetic typography had started in the late 1990‘s while Japanese kinetic typography appeared from 2007. Japanese kinetic typography just seems to have started late or has been developing very slowly. The reason requires consideration from various angles. In this study, the writer researched on the reasons why Japanese kinetic typography could not have been active, taking the Japanese language characteristics into consideration. The writer also studied the careful points and its potential when producing Japanese kinetic typography.