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Papers

Product Aesthetics and Creativity

Product Aesthetics and Creativity

Year: 2012

Section: Creativity and Emotion

Editor: Duffy, A.; Nagai, Y.; Taura, T.

Author: S. Khalighy; G. Green; C. Whittet

Section: Creativity and Emotion

Pages: 52-60

Abstract

Aesthetics is one of the most significant features in product design which can influence the success of product in the future market (Bloch, 1995; Herr, 2000). However the nature of beauty and attraction is still unknown and many designers are unable to objectively judge how their designs will be perceived by consumers in the market (Crilly et al., 2009). We suspect that one significant reason is the lack of a precise and comprehensive pattern of aesthetics which can improve confidence about the future interpretation of final product form. To fill this gap some previous research has been done by expert design researchers (Khalid and Helander, 2006). However, it seems that the real practical solutions to achieve the aesthetic perfection and also creativity, as an important part of aesthetics, have not been proposed yet. One of the most effective approaches in this field is to investigate the fundamental facts and their impact on the final gestalt.

Keywords: aesthetic, beauty, attraction, creativity, product design, consumer, designer

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ds conferenceICDC 2012: The 2nd International Conference on Design Creativity

ICDC 2012: The 2nd International Conference on Design CreativityDesign Creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: - Cognitive processes underlying design creativity - Computational models of design...

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SIG Workshop - March 2013