Join our welcoming International Design Community.
Complete this application form to join now.
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Y. Borgianni; G. Cascini; F. Rotini
An emerging thread of research is represented by the attempt of quantitatively assessing creativity, its dimensions and how it influences the design process. The endeavour of previous works has consisted in the assessment of creativity concerning designers, methodologies, concepts and products. As the scope of engineering design is expanding so to include not traditional aspects of the product development process, the paper proposes metrics tailored to evaluate the creativity of services. Such metrics are built as a result of the extension and adaptation of previously formulated criteria, including the evaluation of novelty and usefulness. An exemplary sample of successful innovative services is considered, giving rise to a considerable variability of creativity scores. The outcomes may represent a starting point for a wider discussion about which dimensions of creativity majorly impact the success of products and services in the marketplace.
Design Creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: - Cognitive processes underlying design creativity - Computational models of design...