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Design Science Journal
Papers

A Proposal of Metrics to Assess the Creativity of Designed Services

A Proposal of Metrics to Assess the Creativity of Designed Services

Year: 2012

Section: Evaluation

Editor: Duffy, A.; Nagai, Y.; Taura, T.

Author: Y. Borgianni; G. Cascini; F. Rotini

Section: Evaluation

Pages: 231-240

Abstract

An emerging thread of research is represented by the attempt of quantitatively assessing creativity, its dimensions and how it influences the design process. The endeavour of previous works has consisted in the assessment of creativity concerning designers, methodologies, concepts and products. As the scope of engineering design is expanding so to include not traditional aspects of the product development process, the paper proposes metrics tailored to evaluate the creativity of services. Such metrics are built as a result of the extension and adaptation of previously formulated criteria, including the evaluation of novelty and usefulness. An exemplary sample of successful innovative services is considered, giving rise to a considerable variability of creativity scores. The outcomes may represent a starting point for a wider discussion about which dimensions of creativity majorly impact the success of products and services in the marketplace.

Keywords: creativity assessment, design of services, degree of novelty

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ds conferenceICDC 2012: The 2nd International Conference on Design Creativity

ICDC 2012: The 2nd International Conference on Design CreativityDesign Creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: - Cognitive processes underlying design creativity - Computational models of design...

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SIG Workshop - March 2013