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Design Society Rigi Meeting 2016, Erlangen, Germany 2
Papers

The Language of Abduction in Choosing Innovation

The Language of Abduction in Choosing Innovation

Year: 2012

Section: Cognition II

Editor: Duffy, A.; Nagai, Y.; Taura, T.

Author: A. Dong; R. Mounarath; D. Lovallo

Section: Cognition II

Pages: 179-188

Abstract

The selection of an innovation project to take forward for product development, is a complex, strategic, managerial decision which shares one key part with concept ideation and evaluation in design: assessing creativity. This problem is especially pronounced for products that do not yet exist or have never been mass-marketed. In this paper, we go beyond the question of how to select or identify the most creative project to consider the following: How can this decision be affected by forms of logical reasoning? Through a qualitative content analysis of committees selecting an innovation project to take forward, we show how forms of logical reasoning have an impact on the assessment of creativity and can alter the characterization of whether a project is creative or not.

Keywords: decision-making, logical reasoning, innovation management

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ds conferenceICDC 2012: The 2nd International Conference on Design Creativity

ICDC 2012: The 2nd International Conference on Design CreativityDesign Creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: - Cognitive processes underlying design creativity - Computational models of design...

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Keywords
Design 2010