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Papers

Physical Examples in Engineering Idea Generation: an Experimental Investigation

Physical Examples in Engineering Idea Generation: an Experimental Investigation

Year: 2012

Section: Cognition I

Editor: Duffy, A.; Nagai, Y.; Taura, T.

Author: V. Viswanathan; J. Linsey

Section: Cognition I

Pages: 23-32

Abstract

Design fixation is a major concern in engineering idea generation because it restricts the solution space in which designers search for their ideas. For designers to be more creative, it is essential to mitigate fixation. The majority of studies investigate the role of pictorial stimuli in design fixation. The role of examples presented in other formats, including physical prototypes, is largely unknown. This paper presents a study that compares design fixation, in novice designers, caused by pictorial and physical representations. The effects of defixating materials are also investigated. The results show that both formats cause the same magnitude of fixation; however, participants utilizing physical examples produce a greater quantity of complete ideas. The defixation materials do not facilitate novice designers‘ mitigation of their fixation.

Keywords: design fixation, examples, idea generation, physical representations

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ds conferenceICDC 2012: The 2nd International Conference on Design Creativity

ICDC 2012: The 2nd International Conference on Design CreativityDesign Creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: - Cognitive processes underlying design creativity - Computational models of design...

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Keywords
Design Science Journal