Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Semantics Communicated by the Graphical Symbols Used in Vehicle Control Systems
Ansari,Saneef
Type:
Year:
2011
Editor:
Chakrabarti, A.
Author:
Section:
Design Aesthetics, Semiotics, Semantics
Page(s):
784-791
Abstract:
For a successful ‘user-centred design’ (UCD), it is mandatory to understand the customer’s overall experience of a product beyond the intended usage and acceptance measures. Users’ perceptions are closely related to the pleasure transferred by the products and are dictated by emotional and practical benefits associated with the products. The three components or levels of product experiences are: aesthetic experience, experience of meaning, and emotional experience. Hence it is necessary to study the role of ‘semantic interpretation’ and ‘symbolic association’ of the graphical symbols used in controls of the Low Priced Vehicles (LPVs).Consequently this research study aspires to look into the study of human perception of these symbols in the context of the emerging Indian middle class
Keywords:
