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Design Science Journal
Papers

NOVELTY— Not in Harmony, But in Unity

NOVELTY— Not in Harmony, But in Unity

Year: 2011

Section: Design Creativity, Synthesis,Evaluation and Optimisation

Editor: Chakrabarti, A.

Author: Ahmed,Saleem

Section: Design Creativity, Synthesis,Evaluation and Optimisation

Pages: 646-651

Abstract

This paper studies the role of novelty in the structure of beauty in product design. While designing a product,the design elements are arranged in accordance with the design principles until unity is achieved. Unity in a design is achieved only after harmony and variety in a design are achieved. Variety in a design is achieved because of the differentiating factors and is primarily responsible for the newness in a design. Harmony in a design is achieved because of the integrating factors and is primarily responsible for the sameness in a design.As novelty has been established as something new or different and unexpected, now it can be said that novelty is responsible for the newness in a design. Also from the structure of beauty in product design, it is evident that novelty lies in Variety. So, it is not in Harmony but in Unity.This paper will discuss on how newness is important in achieving visual order in product design

Keywords: Variety, Harmony, Unity, Novelty, Creativity

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ds endorsed conferenceICoRD 11 - The 3rd International Conference on Research into Design

Design is ubiquitous; it pervades almost all spheres of life, and has been around as long as life has taken up the task of purposefully changing the world around it. Research in design and the emergence of a research community in this area has been relatively new, its development influenced by the multiple facets of design (human, artefact, process, organisation, and the micro- and macro economy by which design is shaped) and the associated diversification of the community into those focusing on...

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