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ICED 11
Papers

Physical Models and Design Cognition

Physical Models and Design Cognition

Year: 2011

Section: Design Creativity, Synthesis,Evaluation and Optimisation

Editor: Chakrabarti, A.

Author: Viswanathan,Vimal; Linsey,Julie

Section: Design Creativity, Synthesis,Evaluation and Optimisation

Pages: 590-598

Abstract

Physical models are a potential tool which affects designers’ cognition, and very little quantified data exists about the use of physical representation within the idea generation process. Physical models are widely implemented in the engineering design process. There are conflicting results and guidelines about the implementation of these representations as a tool for idea generation. A prior controlled study demonstrates that physical models supplement designers’ incomplete and erroneous mental models, thereby leading to more functional ideas but does not cause design fixation. Another observation study indicates physical representations induce design fixation, thereby reducing the variety of ideas. This paper explores the seemingly conflicting results through a qualitative coding of industrial projects and innovative product design case studies.Consistent with prior laboratory studies, the results show that physical models support the mental models of the designer

Keywords: Design Fixation, Idea Generation, Mental Models, Physical Models

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ds endorsed conferenceICoRD 11 - The 3rd International Conference on Research into Design

Design is ubiquitous; it pervades almost all spheres of life, and has been around as long as life has taken up the task of purposefully changing the world around it. Research in design and the emergence of a research community in this area has been relatively new, its development influenced by the multiple facets of design (human, artefact, process, organisation, and the micro- and macro economy by which design is shaped) and the associated diversification of the community into those focusing on...

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Keywords
Design 2010