Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Physical Models and Design Cognition

Viswanathan,Vimal; Linsey,Julie


Type:
Year:
2011
Editor:
Chakrabarti, A.
Author:
Section:
Design Creativity, Synthesis,Evaluation and Optimisation
Page(s):
590-598
Abstract:
Physical models are a potential tool which affects designers’ cognition, and very little quantified data exists about the use of physical representation within the idea generation process. Physical models are widely implemented in the engineering design process. There are conflicting results and guidelines about the implementation of these representations as a tool for idea generation. A prior controlled study demonstrates that physical models supplement designers’ incomplete and erroneous mental models, thereby leading to more functional ideas but does not cause design fixation. Another observation study indicates physical representations induce design fixation, thereby reducing the variety of ideas. This paper explores the seemingly conflicting results through a qualitative coding of industrial projects and innovative product design case studies.Consistent with prior laboratory studies, the results show that physical models support the mental models of the designer
Keywords:

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