Enhancing the Role and Use of the Design Brief
Year: 2011
Editor: Chakrabarti, A.
Author: Bolton, S.
Section: Design, Knowledge, and Product Life Cycle Management
Page(s): 352-359
Abstract
The paper discusses the importance of design to business growth and how businesses and designers can potentially use the design brief more strategically to help better align business objectives. The pilot study explores two main themes: (1) what are the typical components of a design brief and (2) how frequently do designers recommend the inclusion of business objectives within design briefs to clients? The aim of the paper is to highlight the need for both business and design educators to rethink how they can develop the role and use of the design brief and its potential role as a key mechanism in helping to measure innovation and business performance of design.
Keywords: Design leadership, Business objectives, Alignment, Design strategies.