Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
The Specificities of Radical Innovation
Motte,Damien; Yannou,Bernard; Bjärnemo,Robert
Type:
Year:
2011
Editor:
Chakrabarti, A.
Author:
Section:
Design Theory, Methodology and Research Methodology
Page(s):
79-86
Abstract:
In this paper, we investigate a special case of new product development (NDP), that of radical innovation.When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.
Keywords:
