Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Concept Exploration in New Product Development— An Empirical Study
Ramesh, Ananthavalli; Sai, L.Prakash
Type:
Year:
2011
Editor:
Chakrabarti, A.
Author:
Section:
Design Theory, Methodology and Research Methodology
Page(s):
19-26
Abstract:
New Product Development (NPD) Projects aim to create avenues of revenue generation for organizations. Successful launch of a new product depends on the ability to clearly map the requirements right from the conceptual phase. This empirical study attempts to establish the need for making ‘Concept Exploration’ an integral part of NPD projects. Concept Exploration has been studied using internal information and external information. Concept Development Method, Network Usage and Organization Commitment are considered for supporting elements for Concept Exploration. The results of the pilot study have been presented.
Keywords:
