Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
EFFECT OF INFORMATION ASSIMILATION ON PRODUCT EVALUATION
Kim ,S. K.; Cho, Y. I.; Niki, K.; Yamanaka, T.
Type:
Year:
2012
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author:
Section:
Industrial design
Page(s):
1301-1310
Abstract:
This study investigates if information assimilation affects product evaluation considering various factors of product, and Reality Sets (Uninominal-Binominal). Car images are used as stimuli. The experiment consists of item screening and product evaluatio
Keywords:
