EFFECT OF INFORMATION ASSIMILATION ON PRODUCT EVALUATION
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Kim ,S. K.; Cho, Y. I.; Niki, K.; Yamanaka, T.
Section: Industrial design
Page(s): 1301-1310
Abstract
This study investigates if information assimilation affects product evaluation considering various factors of product, and Reality Sets (Uninominal-Binominal). Car images are used as stimuli. The experiment consists of item screening and product evaluatio
Keywords: intuition, subjective preference, product evaluation