TECHNICAL-COMMERCIAL INTERFACE - A BASELINE FOR SUCCESSFUL NEW PRODUCT DEVELOPMENT
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Fain ,N.; Kovacevic, A.; Fairbairn ,J.
Section: Design organisation and management
The paper reports on a joint industry-academia project, aiming at integrating functions involved in New Product Development (NPD) for a faster and more effective commercialization of innovation. The project is currently in the testing stage, so the author
Keywords: new product development, R&D, marketing, integration