The Elephant in the Design Office

Year: 2011
Editor: Kovacevic, Ahmed, Ion, William, McMahon, Chris, Buck, Lyndon and Hogarth, Peter
Author: Ledsome, Colin
Series: E&PDE
Section: Multi-disciplinary Perspectives
Page(s): 443-447


This paper aims to confront the problem of the apparent division in the design field and show ways for product designers and design engineers to understand each other better. In doing so, the common ground will be exposed and the underlying reality of the design process brought out. This can benefit the education of both and hence improve design co-operation in practice. When the common ground is properly appreciated, it can be expressed in more general language, making design methods available for other areas of project management where similar types of risk and uncertainty must be accommodated.

Keywords: Form/function, Co-operation, Methods


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