Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
A MORPHOLOGICAL APPROACH TO BUSINESS MODEL CREATION USING CASE-BASED REASONING
Lee, Ji Hwan; Hong, Yoo S.
Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Dong, A.
Author:
Series:
ICED
Section:
Design Methods and Tools Part 1
Page(s):
165-175
Abstract:
This study aims to provide a structured methodology for a business model creation. Based on a morphological analysis of business model, we propose the methodological chart named as business model creation template with which one can generate a variety of business model alternatives. The template consists of a set of predefined building blocks which describes the strategic patterns and/or constituent elements of a business model. Those building blocks have been collected and verified through comprehensive analysis of real-world business model cases and relevant literature. Furthermore, we develop case-based reasoning system for supporting a new business model creation. The system aims to provide the business model planner of intuitive cases in creating a new business model. Based on a case base that contains about a hundred of real business models, the system receives an input query from a business model planner, and retrieves similar cases to the query based on case matching mechanism. In the case study, we actually generate the new business model alternatives for apparel company that want to commercialize their newly designed product.
Keywords:
