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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

WANTS CHAIN ANALYSIS: HUMAN-CENTERED METHOD FOR ANALYZING AND DESIGNING SOCIAL SYSTEMS

Maeno, Takashi; Makino, Yurie; Shirasaka, Seiko; Makino, Yasutoshi; Kim, Sun


Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Dong, A.
Author:
Section:
Design Methods and Tools Part 2
Page(s):
302-310
Abstract:
In the present paper, WCA (Wants Chain Analysis) is proposed by extending CVCA (Customer Value Chain Analysis). CVCA is a method for visualizing relationship among stakeholders for analyzing existing social systems and designing new social systems. WCA is a method for visualizing wants and needs of stakeholders in CVCA. In WCA it is shown that people’s wants or needs are finally realized through the looped and linear chain of relationship among stakeholders. With various examples, effectiveness of WCA is shown by describing that characteristics of business/social system structure can be clearly visualized using WCA. It is described that WCA is useful when it is used for analyzing existing systems as well as creating new systems. It is also shown that “think of others” should be more and more important for humans’ satisfaction and happiness in the near future. WCA can be a tool for clarifying what is for others.
Keywords:

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