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Papers

USAGE CONTEXT-BASED CHOICE MODELING FOR HYBRID ELECTRIC VEHICLES

USAGE CONTEXT-BASED CHOICE MODELING FOR HYBRID ELECTRIC VEHICLES

Year: 2011

Section: Design Methods and Tools Part 2

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Dong, A.

Author: He, Lin; Chen, Wei

Section: Design Methods and Tools Part 2

Pages: 35-46

Abstract

Usage Context-Based Design (UCBD) has become an area of growing interest in engineering design research, due to the increasingly important role usage context plays in customers’ choices. In this paper, a usage context-based choice modeling framework (UCBCM) is presented to bridge the gap between engineering product design and customers’ choice of new products using hybrid electric vehicles (HEV) as an example. Uniquely, the product performances are explicitly modeled as a function of product design variables, customer profile, and usage context to reflect the heterogeneity in customer preference and usage context. Furthermore, the multinomial logic choice model is integrated with the ordered logit model to study the impact of vehicle design on consumer’s choice. The case study of HEV illustrates the usefulness of the UCBCM framework and demonstrates the importance of modeling usage context using both revealed preference data and consumer rating data.

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ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

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SIG Workshop - March 2013 - 1