Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
PROPOSAL OF "EXPECTOLOGY" AS DESIGN METHODOLOGY
Murakami, Tamotsu; Nakagawa, Satoshi; Yanagisawa, Hideyoshi
Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Badke-Schaub, P.
Author:
Series:
ICED
Section:
Human Behaviour in Design
Page(s):
224-233
Abstract:
In the present competitive environment, designers should challenge to create attractive products to give consumers not just satisfaction as expected but delight beyond expectation. For that purpose, the authors propose a concept of Expectology as a framework to provide designers with a systematic methodology of designing products considering every possibility of consumers' positive (e.g., expectation, satisfaction, delight) and negative (e.g., anxiety, dissatisfaction, disappointment) emotional response. As a systematic approach to Expectology , first the authors enumerate and qualitatively classify relevant emotional states by a combination of two exclusive categories, prior–posterior and positive–neutral–negative, for an analysis in MECE (mutually exclusive and collectively exhaustive) manner. Then the authors enumerate all possible transitions from one emotional state to another as a matrix. This classification matrix provides designers with means of classifying both successful and unsuccessful design case studies and relevant design methods and techniques and compiling design databases (e.g., as web pages) of what they should or should not do for the future projects.
Keywords:
