Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Design Science Journal
Papers

ASSOCIATIVE THINKING AS A DESIGN STRATEGY AND ITS RELATION TO CREATIVITY

ASSOCIATIVE THINKING AS A DESIGN STRATEGY AND ITS RELATION TO CREATIVITY

Year: 2011

Section: Human Behaviour in Design

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Badke-Schaub, P.

Author: Casakin, Hernan

Section: Human Behaviour in Design

Pages: 22-31

Abstract

Associative thinking can help designers to reflect over a problem situation by focusing on unrelated perspectives. During this process, a mapping of high order relations can be established between a source and a target situation. Associative thinking has much to contribute to design in general, and to design creativity in particular. This research centered on a particular form of associative thinking concerned with metaphorical reasoning. The aim was to analyze empirically the relation between associative thinking and creativity. A particular form of associative thinking based on the use of metaphors in the design studio was considered, and its relationship to the four standard creativity factors proposed by Gilford was explored. Results indicated that originality and elaboration were the most dominant factors characterizing metaphorical thinking during the design process. In contrast, fluency and flexibility were the weakest factors, poorly correlated with most variables of metaphorical thinking.Findings from this study have implications not only for design in general, but also for design education.

Keywords: ORIGINALITY; METAPHORS; FLUENCY; FLEXIBILITY; ELABORATION; CREATIVITY; ASSOCIATIVE THINKING

Download
ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Download
Keywords
Design Science Journal